Of all the fields of business that one could choose to start a career in, very few are as cutthroat or as demanding as the food industry. It is a field marked by intense competition and razor-thin margins, where even the smallest error can mean the difference between success and failure.

But what if there was a way to avoid the stress and panic that can accompany such a demanding and competitive industry? What if there was a way to ensure beyond doubt that ponies would keep coming back to your business for your food, day after day? Would you not take it?

Well, one particular new entrepreneur decided to do just that, when he set up shop in the small town of Ponyville. He had an idea—an idea that would surely make his humble enterprise the most successful of its kind in all of Equestria. What follows is the tale of how it came to be, just what kind of effect it had on that little town... and how that little town became, in a certain sense of the word, a very big town indeed.

Wrote this on DA just about a year ago, and finally found the motivation to move it on over here. Enjoy!