Snaym Onou (pronounced S - name oh no) was a fan of the world of My Little Pony, and knew each episodes plot and conflict well. Its not so much he was fanatical, mind you, but rather he simply enjoyed the characters and writing, as any fan of any show would.

So it stands to reason, when certain villains do and don't appear at different times, when certain ponies don't even exist, and history of the whole land is slightly altered, his knowledge of how close to a loss each time the ponies were, terrified him.

What's worse is, there seems to be something completely new among the villains, and worse still, it knows who he is....