Anon seeing how stallions are treated like beta cucks. Anon can't help but want to change stallion's in Equestria so mares will treat stallion's better. So, it started has a side hustle in Ponyville. God Sigma Anon
transformed the side hustle into a product company that helps the public population of stallions into changing the lifestyle of stallions. The princesses don't seem to get the idea of a true Sigma.